Bluehost.com has very reliable and affordable plans and a pretty good version of Cpanel. Tech support is fair and they try hard to please.
While not in the same league as Hostgator in terms of sheer features and helpful tech support, they are a viable option for a good host that's a bit cheaper than Hostgator. With plans starting at $6.95 a month and with most of the key features set on "unlimited" (beware of that word in hosting though) they are certainly a good value.